30 great ideas for online lead generation

how to go about Connecting and nurturing leads online

A guide to help you improve the way you engage with potential customers online.

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Lead generation


Our lead generation guide will help you to:

  • Understand the mechanics of lead generation.
  • Learn lead generation techniques and best practices.
  • Make use of all digital channels available.
  • Optimise your website and social media platforms to generate leads.


Generating leads online - both high in quantity and quality - is becoming a marketers’ most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. So how can you leverage it for your tech company?

Lead generation-offers

Creating irresistible offers

The higher the perception of value, the more irresistible the offer. The first 7 tips help you to create an offer that's hard to refuse.


CTAs that rock

Calls-To-Action are how you drive people to your offers. The trick is making potential customers want to click on them – and we’ve got 6 tips to show you how.

Lead generation- Web pages

Landing pages that convert

Landing pages direct your visitors to one particular offer without the distractions of everything else on your website. The next 7 tips will help you to structure your landing pages so that you capture more leads.

Lead generation- blogging

Multi-channel lead generation

It's not all about your website. You need to make use of other channels in order to maximise their lead generation efforts. The final 6 tips in this section looks at everything from blogging to social media.


As the Managing Director of Concentrate, Owen has extensive experience in the New Zealand technology industry, in technical, sales and marketing roles. 

His career has been focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.

He analyses the sales and marketing benchmarks for Concentrate's annual Market Measures report, with insights from numerous New Zealand technology companies, and comparison data from their USA counterparts.

Currently, Owen's focus lies with implementing sales CRM systems to align sales and marketing activity for Concentrate and it's clients. 



Director, Founder and Lead Generation expert at Concentrate


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Concentrate has helped us get momentum, driving online lead generation and using their deep experience in the tech sector to provide quality advice.

Chris Youngman
Sales and Marketing Director, Pivot Software s

Selling electronic products into over 40 countries through a complex channel is a huge challenge. Concentrate understand this and bring us real insights into sharpening our strategy and using online technology to connect with our whole supply chain.

Brent Archer
CEO, AuCom Electronics

We needed alignment between sales and marketing. Also, we were collecting leads from multiple sources, but we didn’t have a repository for them all.

Penny Bateman
Marketing Manager, Wyma Solutions