IT’S TIME TO TAKE A COLD, HARD LOOK AT FUNDAMENTAL QUESTIONS
This guide will help you understand that effective technology export marketing is really about applying the same discipline and intellectual rigour that you would to the R&D and manufacture of your tech product.
As the Managing Director of Concentrate, Owen has extensive experience in the New Zealand technology industry, in technical, sales and marketing roles.
His career has been focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.
He analyses the sales and marketing benchmarks for Concentrate's annual Market Measures report, with insights from numerous New Zealand technology companies, and comparison data from their USA counterparts.
Currently, Owen's focus lies with implementing sales CRM systems to align sales and marketing activity for Concentrate and it's clients.
Director, Founder and Tech Marketing expert at Concentrate
Concentrate has helped us get momentum, driving online lead generation and using their deep experience in the tech sector to provide quality advice.
Selling electronic products into over 40 countries through a complex channel is a huge challenge. Concentrate understand this and bring us real insights into sharpening our strategy and using online technology to connect with our whole supply chain.
Before engaging with Concentrate we had been doing our marketing in-house – it was slow and going nowhere. Since then we have been able to focus on our day jobs while Concentrate has helped accelerate our growth strategy with great results.