Traditional lead sources have vanished – how can you take a fundamentally different, less high-touch approach to selling your tech?
Many Kiwi tech companies have traditionally relied on talented salespeople to drive sales through in-market trade shows and sales calls. Post-Covid19 you need to find different ways of finding and converting leads. Download this eBook to learn more about how to build a sales system that works without relying on those travelling sales unicorns.
As the Managing Director of Concentrate, Owen has extensive experience in the New Zealand technology industry, in technical, sales and marketing roles. Owen was recently appointed as a HubSpot Master Trainer – the first and only one in New Zealand.
His career has been focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.
He analyses the sales and marketing benchmarks for Concentrate's annual Market Measures report, with insights from numerous New Zealand technology companies, and comparison data from their USA counterparts.
Currently, Owen's focus lies with implementing sales CRM systems to align sales and marketing activity for Concentrate and it's clients.
Director, Founder and Sales Efficiency expert at Concentrate