Hunt for the sales unicorn

The seven steps to scale sales for your tech business in 2023

Recruiting sales talent i.e. 'unicorns' is hard - how can you take a fundamentally different, less high-touch approach to selling your tech?

Download this eBook and learn how to build a sales system that works without relying on those rare sales unicorns.

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A peek inside

A classic play for Kiwi tech companies when it comes to sales is that founders or senior executives will lead growth through the early stages of the business. This approach makes sense at the beginning, start-up phase of a company as these positions often have the most technical know-how or business acumen to mould solutions to customers need or offer flexibility on the advertised price. However, this approach isn’t scalable and as businesses begin to grow it can be difficult to replicate.

Instead of relying on, or hunting for another sales unicorn, a more practical approach is to grow one of your own. The solution is to recruit talented, junior salespeople and support them with a finely tuned sales machine. It’s that approach that will enable you to scale your sales, while hopefully growing some sales unicorns of your own.

Our eBook outlines the fundamental philosophy of improving sales productivity and performance, and the steps to get there. Download and learn the seven key steps to scale your tech business’s sales in 2023 and how to:

  1. Transition from founder-led sales to scalable selling
  2. Improve sales efficiency from indirect lead generation
  3. Support the growth of your own efficient sales unicorns

About the author

As the Managing Director of Concentrate, Owen has extensive experience in the New Zealand technology industry, in technical, sales and marketing roles. Owen was recently appointed as a HubSpot Master Trainer – the first and only one in New Zealand.

His career has been focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.

Currently, Owen's focus lies with implementing sales CRM systems to align sales and marketing activity for Concentrate and its clients.

Owen

Owen Scott
Managing Director