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FIX YOUR FOUNDATIONS

PLANNING YOUR B2B TECH MARKETING EXECUTION

A GUIDE TO HELPING YOU BUILD AN EFFECTIVE MARKETING PLATFORM FOR YOUR TECH BUSINESS.

 

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OUR TEch MARKETING PLANNING GUIDE WILL HELP YOU TO:

  • Build your brand in the intense noise of export markets.
  • Understand what you really do for customers and what makes you unique.
  • Employ a channel strategy to increase growth.
  • Standing out from the crowd in tech marketing
  • The way to promote your brand - be boring!
  • The $5 billion weakling - using partners to grow

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A peek inside this marketing strategy guide

When it comes to planning a marketing strategy, Kiwi tech businesses should always be thinking of ways to boost brand awareness. It’s one of the most effective ways to generate leads, which can then be converted into customers. To do this, there are some critical aspects to get right. This eBook will take you through them.

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Standing out from the crowd

This is about understanding what a brand is, and the role it plays in marketing. Learning to build a great story for your business means knowing what customer needs you’re meeting, and what's special about what you’re selling.

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Promote your brand – by being boring!

Two fundamental aspects to get right before building your plan – making sure you have a marketing foundation, and understanding the role of promotion in your marketing. Part of what constitutes great marketing is being a bore, but only to yourself.

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Using partners to grow

For Kiwi tech companies, partnering is a great way to grow your customer base, access additional resources, and scale your business. This is especially true when you’re selling in an international market. Kiwi tech businesses need to establish relationships with international players to succeed.

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The List – your secret B2B marketing weapon

This is about creating a well-defined list of potential customers. It gives your marketing strategy greater clarity and intensity. A list means a lot more certainty around marketing decisions and the associated investments.

5 FEATURES OF FIX YOUR FOUNDATION EBOOK

  • The brand thing
  • Building a great story
  • The basics first
  • Promotion on a small budget
  • Focus on the fundamentals

ABOUT THE AUTHOR

As the Managing Director of Concentrate, Owen has extensive experience in the New Zealand technology industry, in technical, sales and marketing roles.

His career has been focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.

He analyses the sales and marketing benchmarks for Concentrate's annual Market Measures report, with insights from numerous New Zealand technology companies, and comparison data from their USA counterparts.

Currently, Owen's focus lies with implementing sales CRM systems to align sales and marketing activity for Concentrate and it's clients.

Owen

OWEN SCOTT

Director, Founder and Marketing Automation expert at Concentrate

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WHAT OUR CLIENTS SAY

Concentrate has helped us get momentum, driving online lead generation and using their deep experience in the tech sector to provide quality advice.

Chris Youngman
Sales and Marketing Director, Pivot Software

Selling electronic products into over 40 countries through a complex channel is a huge challenge. Concentrate understand this and bring us real insights into sharpening our strategy and using online technology to connect with our whole supply chain.

Brent Archer
CEO, AuCom Electronics

We needed alignment between sales and marketing. Also, we were collecting leads from multiple sources, but we didn’t have a repository for them all.

Penny Bateman
Marketing Manager, Wyma Solutions