Sales efficiency – making the best use of a Customer Relationship Management system to gain new customers at a lower cost. How can a CRM can help you increase the efficiency of your sales machine?
A former senior manager in various sales and marketing roles at Jade Software Corporation, Greg has worked as a consultant for government and corporate public relations firms. Most of his career has been focussed on helping tech companies market and sell their innovations.
He analyses the sales and marketing benchmarks for Concentrate's annual Market Measures report, with insights from numerous New Zealand technology companies, and comparison data from their USA counterparts.
Currently, Greg's focus lies with implementing sales CRM systems to align sales and marketing activity for Concentrate and it's clients.
Director, Founder and Sales Efficiency expert at Concentrate
Concentrate has helped us get momentum, driving online lead generation and using their deep experience in the tech sector to provide quality advice.
Selling electronic products into over 40 countries through a complex channel is a huge challenge. Concentrate understand this and bring us real insights into sharpening our strategy and using online technology to connect with our whole supply chain.
We needed alignment between sales and marketing. Also, we were collecting leads from multiple sources, but we didn’t have a repository for them all.