If you’ve been wondering how to systematise your sales process so you can increase your volume of new business while reducing the costs, you’re not alone. Many tech entrepreneurs are thinking of ways they can increase sales, and what it comes down to is the transformation of your team from ‘sales artists’ to ‘sales operatives’. How do you do that? One word – efficiency.
This eBook looks at the challenges Kiwi tech business are facing in increasing the efficiency of their selling, and some ideas for making it leaner and more productive.
As the Managing Director of Concentrate, Owen has extensive experience in the New Zealand technology industry, in technical, sales and marketing roles. Owen was recently appointed as a HubSpot Master Trainer – the first and only one in New Zealand.
His career has been focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.
He analyses the sales and marketing benchmarks for Concentrate's annual Market Measures report, with insights from numerous New Zealand technology companies, and comparison data from their USA counterparts.
Currently, Owen's focus lies with implementing sales CRM systems to align sales and marketing activity for Concentrate and it's clients.
Director, Founder and Sales Efficiency expert at Concentrate
Concentrate has helped us get momentum, driving online lead generation and using their deep experience in the tech sector to provide quality advice.
Selling electronic products into over 40 countries through a complex channel is a huge challenge. Concentrate understand this and bring us real insights into sharpening our strategy and using online technology to connect with our whole supply chain.
We needed alignment between sales and marketing. Also, we were collecting leads from multiple sources, but we didn’t have a repository for them all.