The 2014 Market Measures survey report

New Zealand continues to be a land of plenty when it comes to technology products, but we remain a desert when it comes to smart ways to sell those ideas to the world.


The latest edition of the annual national study that benchmarks the sales and marketing activity of New Zealand's technology companies contains important insights about our traditional approach to selling and why it needs to change.

Download this report to learn: 

  • What are the most successful NZ tech companies doing differently?
  • How can NZ Tech companies discover faster and sustainable growth?
  • How does our sales & marketing compare to our American counterparts?

Download report



Our partners & supporters:

New Zealand Trade & Enterprise  |  Callaghan Innovation  |  NZ Hi-tech Awards  |  New Zealand Technology Industry Association  |  Priority One
Taranaki Technology Cluster  |  New Zealand Health IT  |  Canterbury Software  |  Grow Wellington  |  NZ Software Association

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