Bringing Knives to a Gunfight? 

Improving the sales efficiency of New Zealand Technology companies.

New Zealand’s technology landscape is a remarkable picture of innovation and entrepreneurial courage, producing world leading technology solutions across a range of industries and applications. To maximise this we need to arm ourselves more effectively in the digital battle for leads, where we lag best practice.

MM15-cover-pageThe latest edition of the annual national study that benchmarks the sales and marketing activity of New Zealand's technology companies and contains important insights about our passive approach to digital marketing and why it needs to change.

Download this report to learn: 
  • What Kiwi tech companies are doing to generate leads and grow leads
  • How our approach compares to US tech companies
  • Four key recommendations for getting more out of your digital marketing

Download report

Brought to you by:

concentrate      2014_Swaytech_Logo_Colour

Sponsored by:

Deloitte-private    HGM-Logo

Our partners & supporters:

New Zealand Trade & Enterprise  |  Callaghan Innovation  |  NZ Hi-tech Awards  |  New Zealand Technology Industry Association
Priority One  |  New Zealand Health IT  |  Canterbury Software  |  Grow Wellington  |  NZ Software Association


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