2017 Market Measures Report

Selling ourselves short?





How we can realise even more value out of New Zealand's tech industry.

The technology sector is now New Zealand's third largest industry. 


In this report we focus on discovering how New Zealand technology company sales teams can achieve more, by having a better supply of qualified leads, or by being more efficient. 


To achieve this, we have looked at how Kiwi tech firms are selling their innovations, and how they compare to similar USA technology businesses.


What's in the report:

  • How to increase New Zealand technology company sales efficiency, with 2017 data, discussion and recommendations.
  • Sales and marketing benchmarks from 302 New Zealand technology companies, and comparison data from their USA counterparts.


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Three reasons to download the report:

Concentrate's Managing Director, Owen Scott

Access the report


Download the 2017 Market Measures report for NZ$375 by clicking the "Buy now" button below.


Discounts available for 2017 Market Measures survey participants, members of supporting industry associates, and Concentrate, Swaytech, and NZTE customers. Check with your association contact. 


If you have a discount code, fill in your details and enter the code at the checkout.


For help with the Market Measures report purchasing process or other enquiries, please contact


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What’s in the report?

We are on a continual journey to identify what approaches to sales and marketing are most likely to help Kiwi tech companies grow. Over the past nine years Market Measures has built a strong body of knowledge, confirmed some assumptions, and disproved others.


We discuss how to increase New Zealand technology company sales efficiency, with 2017 data, discussion, and recommendations around three key areas:

  • Sales and marketing expenditure
  • Annual turnover growth
  • Marketing capability.

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Our supporters


New Zealand Technology Industry Association (NZTech) | New Zealand Hi-Tech Trust (Hi-Tech Awards)

New Zealand Software Association (NZSA) | New Zealand Health IT (NZHIT) | Canterbury Tech

Priority One | EPIC Innovation | ChristchurchNZ | Wellington Regional Economic Development Agency (WREDA) | Auckland Tourism, Events & Economic Development (ATEED)

Principal sponsor





Brought to you by Concentrate and Swaytech