We surveyed over 300 Kiwi tech companies to gain a better understanding of their sales and marketing and came up with nine shortcuts to growing revenue, based on our findings.
Indirect marketing (e.g. email campaigns, advertising, social media, etc.) is the primary source of sales leads for 36% of companies, compared to 80% in the US.
26% of Kiwi companies identified growing website traffic as one of their two main marketing priorities, compared to 54% of US companies.
Kiwi high growth companies have 40% more sales people than non-high growth companies, across all company sizes.
Why download the report?
As the Managing Director of Concentrate, Owen has extensive experience in the New Zealand technology industry, in technical, sales and marketing roles.
His career has been focussed on helping businesses successfully develop, use or commercialise technology based products and services. This includes periods working in the United Kingdom and the USA.
He leads the Market Measures annual survey and analyses the sales and marketing benchmarks for the subsequent report, with insights from numerous New Zealand technology companies, and comparison data from their USA counterparts.
Currently, Owen's focus lies with undertaking major research tasks and analysing data to provide insights and recommendations for Concentrate and its clients.
Director, Founder and Research Expert at Concentrate
New Zealand Technology Industry Association (NZTech)
New Zealand Hi-Tech Trust (Hi-Tech Awards) | ChristchurchNZ
New Zealand Software Association (NZSA) | Canterbury Tech
Wellington Regional Economic Development Agency | Priority1
Auckland Tourism, Events and Economic Development
FinTechNZ | Tech Marketers