There are many benefits from forming a reseller relationship with another business. For a channel partnership to be successful, there are some important considerations to keep in mind.
As the Managing Director of Concentrate, Owen has extensive experience in the New Zealand technology industry, in technical, sales and marketing roles.
His career has been focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.
He analyses the sales and marketing benchmarks for Concentrate's annual Market Measures report, with insights from numerous New Zealand technology companies, and comparison data from their USA counterparts.
Currently, Owen's focus lies with implementing sales CRM systems to align sales and marketing activity for Concentrate and it's clients.
Director, Founder and Tech Marketing expert at Concentrate
Selling electronic products into over 40 countries through a complex channel is a huge challenge. Concentrate understand this and bring us real insights into sharpening our strategy and using online technology to connect with our whole supply chain.
There is a direct correlation between the activities managed by Concentrate on our behalf, and increased brand awareness in our target markets. By focussing our attention, and keeping us on task we are making significant gains as a new entrant in the Australian market.
Before engaging with Concentrate we had been doing our marketing in-house – it was slow and going nowhere. Since then we have been able to focus on our day jobs while Concentrate has helped accelerate our growth strategy with great results.