Technology Marketing Insight Paper

WHY your tech company ISN’T GENERATING ENOUGH LEADS – AND WHAT TO DO ABOUT IT

Why kiwi tech marketing teams need to deliver more qualified leads to their sales team

Too often, marketing teams aren’t doing enough to provide the sales team with the the leads and tools they need to boost sales.

Our Insight Paper looks at what marketing teams in Kiwi tech businesses need to do to improve sales efficiency.

Download this insight paper now

A peek inside this tech marketing insight paper

It’s likely that your marketing team isn’t delivering enough qualified leads to your sales team. This Insight paper outlines three ways you can improve sales efficiency:

Make marketing responsible for delivering sales leads

Invest in sales enablement technology

Improve sales and marketing alignment

WHAT OUR CLIENTS SAY

We needed alignment between sales and marketing. Also, we were collecting leads from multiple sources, but we didn’t have a repository for them all.

Penny Bateman

Marketing Manager, Wyma Solutions

Selling electronic products into over 40 countries through a complex channel is a huge challenge. Concentrate understand this and bring us real insights into sharpening our strategy and using online technology to connect with our whole supply chain.

Brent Archer

CEO, AuCom Electronics

Concentrate has helped us get momentum, driving online lead generation and using their deep experience in the tech sector to provide quality advice.

Chris Youngman

Sales and Marketing Director, Pivot Software