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Building a world class marketing capability

A guide for Kiwi tech company owners

7 stages crucial to building world class marketing capabilities in a Kiwi tech company.

If we could market our technology products as well as we make them, New Zealand’s number of servers would exceed our prodigious national flock of sheep.

This eBook contains the steps necessary to nail tech marketing.

Download this eBook to learn about:

  • The role and benchmark of marketing for Kiwi tech companies.
  • What to spend on your marketing exploits.
  • How to prove the value of your marketing endeavours.
  • The skills and capabilities required to get marketing right.
  • Insourcing versus outsourcing.
  • Marketing technology platforms.

Take a sneak peek

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Download the eBook

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About Concentrate

OUR MISSION IS TO GET NEW ZEALAND TECH COMPANIES MORE LEADS, MORE SALES AND MORE CUSTOMERS.

Concentrate is transforming the way Kiwi firms take technology products to the world by an unrelenting commitment to our technology marketing philosophy – you must focus to succeed.

By focusing on the most profitable market niches, and building smart, aggressive and highly targeted marketing campaigns, Concentrate enables its clients to succeed in big, tough offshore markets against well-funded competitors.